Please Help Windstone Support a Marketing Class at OSU

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Viewing 15 posts - 1 through 15 (of 49 total)
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  • #1587560
    Jeff Davis
    Keymaster

    (and in doing so, support Windstone too)

    Some of you probably remember the very beginnings of Windstone when Melody and I were living in a $400 dollar a month rental house in Los Angeles and driving a beat up old Volvo. When the business took off we ended up employing as many as 60 people, and we made some money as well as tens, maybe hundreds, of thousands of beautiful figurines. Well now, post-recession, we are back down to half a dozen employees, driving a seventeen year old Hyundai and still wondering if we can ever again get Windstone back to profitability.

    So, when we were offered a chance for Windstone to be the term project for a marketing class at Oregon State University we eagerly accepted. And we were presumptuous enough to say “we bet our customers will be willing to help the students with this”. As you know, Windstone is not exactly your typical textbook business and any help we can give the class to understand who we and our customers are will, I am sure, be deeply appreciated. The work produced by the students should give us a much better understanding of how to market Melody’s artwork in this post-recession economy, and help get the business back on its feet.

    We have met with the class and they are a group of bright and promising students. Hopefully you can spare a few minutes to complete the survey at this link: https://orst.qualtrics.com/jfe/form/SV_cvuDs7lOPxYbRFb and give the class some stats to work with. This is a completely anonymous survey with no linking to your web presence.

    Thank You from all of us at Windstone,
    John and Melody

    #1587562
    Bodancia
    Participant

    Yup – I’ve already filled out the survey! I think it’s a great idea! Although I really had to do a little research to come up with a reasonable guess at the number of Windstones I own…

    Always looking for Young Unicorns with Feathers! !
    Would love to find the Summer Leaf Mother Pegasus, Tigerheart Mother Unicorn, Wild Troll Male Unicorn, Autumn Leaf Mother Dragon, NightsFire Male Dragon, Red Fire Male Dragon, a Test Paint Grand Unicorn or any GB Fantasy Baby Pegasus!

    #1587564
    Bodine
    Participant

    Wow,guess?lol
    Done.😊

    BE EXCELLENT TO ONE ANOTHER AND ALL THINGS.
    The little things,act by act,deed by deed,it means something.

    #1587566
    fatalbeauty
    Participant

    did it and had my husband do it too….

    Sitting Cat found! SOON! OMG YEY!

    #1587567
    Bullsquid
    Participant

    I completed the survey. I made a spreadsheet of all my Windstones, so I knew exactly how many I have, which made me wonder, how did I amass so many?!

    I’m curious to see what conclusions or advice this marketing class will develop for Windstone Editions.

    #1587568
    StormDancer
    Participant

    I filled out the survey this morning. I agree with Bullsquid in my curiosity to see what conclusions or advice this marketing class will develop.

    Looking for:
    "COSMIC SHIFT #1 ORIENTAL DRAGON" and "OCTOPUS TANUKI TEST PAINT #1"

    #1587573
    Lisa Z
    Participant

    I love surveys!

    Considering how things are now, trying to get the attention of an “Instagram influencer” or an actual celebrity (Oprah’s Favorite Things list?? Ellen?) to plug the product by sending free samples, or silly viral advertising like Arby’s has been doing, would be my guess for marketing suggestions.

    Looking for...

    Sitting young oriental dragon koi gold and white

    #1587587
    sherry10151982
    Participant

    This definitely requires an update!! I filled my survey out!!

    #1587588
    Bodancia
    Participant

    I loved the notion of a Windstone Fan Convention at the Factory! ! What fun! (I’m sure the staff is cringing – no no no)

    Always looking for Young Unicorns with Feathers! !
    Would love to find the Summer Leaf Mother Pegasus, Tigerheart Mother Unicorn, Wild Troll Male Unicorn, Autumn Leaf Mother Dragon, NightsFire Male Dragon, Red Fire Male Dragon, a Test Paint Grand Unicorn or any GB Fantasy Baby Pegasus!

    #1587589
    Natasha
    Participant

    I did this last night and I actually counted my pieces…Oof. Nobody tell on me, or the nice men in white coats might come for me…

    Seeking Test Paints & GBs ! Please get in touch if you'd trade/sell. I'll remove pieces from list by owner request
    ANY Red Eyed Unis
    ANY Test Paint Bat
    ANY Test Paint Bat wing Cat
    ANY Test Paint Tortoise
    Mahogany Crouching & Sitting Chicks
    UNIS:
    Youngs- Tain, Giraffe, Snow Leopard TP or GB
    Male- Snow Leopard TP
    Mother: Autumn, Okapi
    Gothic - Mahogany, Silver Forest

    KIRIN: Mother Diablo
    PEGS: Male Midnight Calico, Mother Starlight Rain
    DRAGONS: Male Coyote

    #1587631
    pipsxlch
    Participant

    I filled it out immediately also. The Windstone convention does sound really fun, but as Bodancia said maybe too much for the factory to handle? And ouch I’m at the opposite corner of the country… maybe a degree of carpooling would be helpful?

    Just thought of something… some sort of annual object, like a Christmas ornament? Only sold by preorder, and only that many made? Or at least only a limited number made, and the item is permanently retired then. It wouldn’t have to be anything fancy, a sew on patch would do.

    #1587632
    Ela_Hara
    Participant

    I completed the survey. I made a spreadsheet of all my Windstones, so I knew exactly how many I have, which made me wonder, how did I amass so many?!

    I’m curious to see what conclusions or advice this marketing class will develop for Windstone Editions.

    HA! I didn’t do a spread sheet but I did count all mine up and I’m amazed that I could have 191! Granted most are smaller sculpts – like Poads, Foops, Mini-Beans, pebbles, Baby Unis, smaller GB pieces and such… but Wow!

    I’m from a Marketing/Advertising background, so I’m also curious on what the class will come up with.

    *~*~*~* Ela_Hara: The DragonKeeper *~*~*~*
    "And now, Draco, without you, what do we do? Where do we turn?"
    "To the stars, Bowen. To the stars."

    >>> Come visit me on deviantArt at http://ela-hara.deviantart.com

    #1587654
    Kim
    Participant

    The survey was fun to fill out! I liked the questions and ideas for events. I took a guess at how many pieces I have so I just recounted and got 250 but that also includes a lot of small pieces, tadpoads and bean poads. Wow, I’m also surprised at how many pieces I have amassed.

    Looking for rainbow or pink & teal grab bags!

    #1587655
    Bodine
    Participant

    My count is down but still have 130.They add up quick don’t they.

    BE EXCELLENT TO ONE ANOTHER AND ALL THINGS.
    The little things,act by act,deed by deed,it means something.

    #1587657
    Bodine
    Participant

    How about sending a big dragon to Elon Musk/Space X DRAGON is trending heavily.👍😆 He would love it.Possibility of lots more sales.People would see it because you know he would display it.Who wouldn’t?
    Never know.
    I watched a painter on the Gulf Coast paint a huge mural,gave it to the library and suddenly he was known all over,on the local news and plenty of work came his way.
    Stranger things have happened.

    BE EXCELLENT TO ONE ANOTHER AND ALL THINGS.
    The little things,act by act,deed by deed,it means something.

Viewing 15 posts - 1 through 15 (of 49 total)
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