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Apparently it was $35 according to nikebiz.com
Wonder if that’s just a warm fuzzy PR story though? It seems to have elements of each of your stories, however.
The best logos are often simple, and quite distinctive. They’re easy to print over and over, and don’t distract horribly from everything else.
You can also look at just the image itself and know which company it goes to. Nike may have been disappointed at first, but the designer knew what they were doing, student or not!
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